International Search Summit

Programme 13th March 2009

Radisson SAS Oslo Scandinavia Hotel

8.30 Welcome Coffee

9.00 Introduction - International Search

John Brenne - WebCertain AS

9.10 Overview - Guidelines for setting up sites for international markets

Andy Atkins-Krüger - WebCertain Global Ltd

10.00 The inhouse perspective on internationalizing your brand using SEO/ SEM

10.30 Q & A

10.40 Coffee and biscuits

11.00 Case study: How to use SEO for B2B sales support internationally

Gard Jenssen - Seobra.no

11.25 Case study: What you need from an CMS to make it SEO friendly?

Kristjan Mar Hauksson - Nordic eMarketing

11.50 Case study: Assisting clients with multiple domains using a CMS platform to reach its global potential in search

Jens Peter Nielsen - Dynamic Web

12.15 - Q & A

12.30 Lunch

1.30 SEO Howlers

Andy Atkins-Krüger - WebCertain

Kristjan Mar Hauksson - Nordic eMarketing

 Sergey Dmitriev - Zett.no 

2.00 How they implemented the new VisitNorway.com site with SEO in mind

Beate Lofseik - MakingWaves.com

2.30 Roadmap: Working with clients to realise their international potential

Paul Reeve - WebCertain  "How to Synchronise SEM activities for Global success'"

Peter Kersbergen- WebCertain "Successful SEO strategies for entering additional international markets'"

3.15 Q & A

3.30 Afternoon coffee break

3.45 Case Study: European landscape - Behavioral Merchandising and Onsite Optimisation

Pontus Kristiansson, Avail Intelligence

4.05 Tracking - An Overview of the importance of syncronised tracking and how search patterns are different in different regions

Andy Atkins-Krüger - WebCertain

4.25 Case Study: Airline - Tracking challenges and KPI differences in a multinational campaign

Jørgen Brunborg-Næss, Synlighet

4.45 Lessons learned from the day and final Q&A

Andy Atkins-Krüger - WebCertain

John Brenne - WebCertain

5.00 Networking reception hosted by WebCertain

The Second International Summit took place in London on 20th November 2008 and delivered a fascinating day of comment and insight into some of the leading issues in search and some of the most relevant markets of the moment.

What the delegates said.....

"We found the International Search Submit very well organised and extremely rich in terms of content around SEM and SEO. I would recommend this submit to anyone involved in search marketing worldwide and who wants to be updated with what's happening and who are the main actors abroad in terms of search marketing."
François Lebrun, E-Commerce Executive, Air France KLM

It's the first event I've been to on search marketing that has had a truly international approach. It turned out to be a thoroughly fascinating day. The presentations were well delivered, thought provoking and engaging, and I found it extremely useful to be able to mingle with the speakers, WebCertain staff and other attendees during the day, to ask follow up questions and share experiences.
Sam Cowan, Senior Marketing Manager EMEA, eFinancialCareers.com

"The International Search Summit was informative and practical. Hearing first hand about the SEO and SEM challenges facing international brands provides great insight, and gave us at VisitBritain better insights in to how we should drive our SEO/SEM strategies. I'll see you at the next one.
Chris Kwan, Digital Marketing Manager, Visitbritain.com.

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